Our Work - Version 47

Video From an API

iterator 1

Dynamic Inputs I On Demand Video Creation I Critical Messaging

Problem

The client on this project owns a food safety software. Food Safety information disseminated by the FDA needed to be more accessible and shared more widely with the client’s user base.

Solution

A scenario in iterator that accesses the information via an API maintained by the FDA, and visualizes this recall information in an animated video.

Value

This build offered unlimited video content, available at the push of a button. Of the many types of value we’re creating with iterator, API driven video content is one that we’re most excited about, because it opens up opportunities for content creation that don’t otherwise exist.

Localization

iterator 1

200x Reach | + ROAS | VFX at Scale

Problem

Gannett, the parent company of USA Today, publishes in over 200 markets around the country. Localizing promotional materials across all their markets continues to be a challenge for their in house video teams.

Solution

A campaign that used traditional VFX alongside some automation tricks to create 200 localized spots from a single video edit, all inside of iterator.

Value

This production effort put 300 hours back on the clock for their in house video teams, a conservative 7.5 Weeks of FTE value, while simultaneously creating the REACH that comes with localized ad content.

Conquering the Golden Triangle

iterator 1

High Volume I Fast Turnaround | Custom Creative

Problem

Client needed a 72 hour turnaround on 150+ 15s ads every month, made more challenging by a ton of variation in the sales offers being advertised, products lists, and selling organizations being promoted.

Solution

A nimble build in iterator that accounted for all of this variation while also making the tight turnarounds possible.

Value

Custom creative redesigned quarterly, an affordable cost per finished video that far outperforms market averages, all on a 72 hour turnaround.

We work exclusively with Creative Advertising and Marketing agencies passionate about creating great work for their clients, and we’re looking for perfect fits.

If you think that’s you, we would be honored to meet you. Answer a few quick questions below and we will be in touch.

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